Performance Elite Night

Performance Elite Night
Wednesday, October 21 at 7 pm
Raleigh, NC
Register here

Performance Elite Night
Thursday, October 22 at 7 pm
Hickory, NC
Register here


Keynote Speaker
Rob Graf
AdvoCare VPĀ of Endorsements

Topics of discussion

  • Questions about AdvoCare endorsers like Drew Brees and how they are selected.
  • How AdvoCare products get into NFL locker rooms.
  • Product training from one of the best strength and conditioning coaches in the country.
  • Questions about NCAA, NGB, Olympic Committee regulations and how AdvoCare products meet those requirements.
  • Learn first hand what Informed Choice means to the credibility of AdvoCare products on the world stage.
  • Get the inside scoop on the the AdvoCare endorsements like Rich Froning and Trevor Bayne
  • Who should attend? Any athlete or coach interested in taking their performance to the next level safely.

Rob Graf knows strength and conditioning. Moreover, Rob Graf is known for his strength and conditioning programs. Be it at the high school, collegiate or professional level, Rob Graf has been working alongside athletes for more than 20 years with a single purpose: get the most out of your body’s performance potential. He’s learned through years and years of coaching how to systematically create a strength and conditioning program that combines proven universal approaches with tailored flexibility for individual athletes.As an accomplished athlete himself, Rob Graf excelled at Vernon (TX) High School in the mid-80s as 1st team All-State place kicker, Red River Area Defensive Player of the year and 1st Team All-District Offensive Lineman over the 1983 and 1984 seasons. He moved on to Texas A&M University where he became a stand-out Discus Thrower. As an Aggie he received accolades ranging from NCAA Div. 1 All-American and member of the U.S. Olympic Festival Team in 1989 while captaining the team to becoming the Southwest Conference Champions in the same year. In addition, Rob received both his Bachelor’s and Master’s Degree in Kinesiology from Texas A&M. Upon graduation, Rob Graf’s coaching career began immediately. After serving as Head Strength &Conditioning Coach at Gainesville (TX) High School in the early 90s, Rob returned to Texas A&M University and served as their Assistant Strength & Conditioning Coach from 1993 to 1999. In this role, Graf developed his comprehensive style of coaching. From program design to data analysis to pre-game warm-ups, Rob worked with the head strength & conditioning coach in all facets of the program. His work at A&M gained him attention at a higher level, and in 1999 Rob Graf joined the professional staff of the Detroit Lions as Assistant Strength & Conditioning Coach. Rob added to his repertoire of coaching duties at the pro level, fine-tuning many of the best athletes in the world. He assisted the head trainer in the re-conditioning of injured players and even helped chart offensive tendencies while assisting with special teams and even the scouting department. After his time with the Lions, Rob chose to offer his unique skills and experiences to AdvoCare International.
Rob serves as AdvoCar’s VP of Endorsements by overseeing a 20-member Sports Advisory Council composed of strength and/or sports medicine professionals from the NBA, NCAA, MLB, NHL, MLS and Olympic sports venues. He also manages the company’s relationship with one of the most impressive rosters of sports endorsers in the industry. AdvoCare also depends greatly on Rob to lead the way in terms of maintaining a grasp on banned substance lists for amateur and professional athletes. Rob also continues to coach, most recently as Strength & Conditioning Coach for Legacy Christian Academy in Frisco, Texas.Rob Graf is a known force among strength and conditioning coaches with a reputation for excellence. Among many other certifications and positions, Rob has served as the National Strength and Conditioning Association (NSCA) State Director of Texas (1998-1999), is certified as a Level 1 Club Coach by the United States Weightlifting Federation.

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